I help teams clarify their positioning and turn ideas into practical projects. My focus is brand strategy, customer experience and change management. I work where analysis meets creativity, with one conviction: a strategy matters when it comes to life.
02 / Selected work
Selected work
Brand strategy
A new direction for a brand
Clarifying an identity and aligning every customer touchpoint. A fictional project for illustration.
Inside the project
RoleAssessment, positioning and team workshops.
OutcomeA shared brand platform and an agreed roadmap.
03 / Highlights
Highlights
3
Practice areas
Brand, customer experience and transformation.
FR / EN / AR
Conversations in three languages
04 / Experience
Experience
2022 — 2026
Independent consultant
Brand strategy and team guidance. Fictional demo case.
2018 — 2022
Project lead · Studio Forma
Brand and digital transformation project leadership.