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Karim Benali

Brand strategy & transformation

Casablanca, Maroc

Karim Benali

Connecting vision to what matters.

I help teams clarify their positioning and turn ideas into practical projects. My focus is brand strategy, customer experience and change management. I work where analysis meets creativity, with one conviction: a strategy matters when it comes to life.

Karim Benali
  1. Positioning
  2. Customer experience
  3. Team workshops
  4. Project leadership
01 / Skills

Skills

Strategy

PositioningCustomer experience

Guidance

Team workshopsProject leadership
02 / Selected work

Selected work

A new direction for a brand
Brand strategy

A new direction for a brand

Clarifying an identity and aligning every customer touchpoint. A fictional project for illustration.

Inside the project

RoleAssessment, positioning and team workshops.

OutcomeA shared brand platform and an agreed roadmap.

03 / Experience

Experience

2022 — 2026

Independent consultant

Brand strategy and team guidance. Fictional demo case.

2018 — 2022

Project lead · Studio Forma

Brand and digital transformation project leadership.

04 / Highlights

Highlights

3

Practice areas

Brand, customer experience and transformation.

FR / EN / AR

Conversations in three languages

05 / About

About

I help teams clarify their positioning and turn ideas into practical projects. My focus is brand strategy, customer experience and change management. I work where analysis meets creativity, with one conviction: a strategy matters when it comes to life.

06 / Education

Education

2016 — 2018

Master’s in strategy & management

Management school · Demo

Contact

Let’s discuss your project

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